Web Analytics Consulting
We provide in-depth web traffic statistics analysis to separate real data from noise in finding out how your website is performing. Who is s visiting your site(s), how often do they view pages and which do they look at most or spend the most time looking at? Where do they enter and leave your site and how did they get there in the first place? Using web analytics, we can rate the success of individual pages and advise on how to improve them and the performance of the site overall.
Perhaps the best known web analytics solution at present is provided by Google and can be implemented on your website in a matter of minutes without cost. They have publishes a number of case studies about how implementing their solution has helped a number of well known US companies and these can be viewed at http://www.google.com/analytics/case_studies.html. A unique piece of code is added to every page in your web site and as soon as those pages are made live, Google Analytics starts to track activity on your site. Within hours you will be able to view detailed reports about where visitors to your web presence come from and how they interact with your site. As part of Google's collection of webmaster tools this analytics solution integrates closely with Google Adwords for those keen to drive high levels of traffic to their site or particular pages on their site.
Some of the other extremely useful tools in Google Analytics include:
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Trend Analysis
Compare time periods and date ranges
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Funnel Visualisation
Which pages lead to goal conversions and where do those exiting your site go to?
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Site Overlay
Discover which huperlinks and menu options in your site are the most popular. This is a fantastic tool when you are thinking about redesigning your site and navigation options within it
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Custom Dashboards
Putting all the information you need or a member of the senior management team needs all together on one page is one of the best ways of ensuring people get the information they need delivered quickly in an understandable format.
We recognize that your particular needs may be very different to the needs of another client and as a result when we implement an analytics solution for your web presence we will not only ensure you understand the full power of your chosen solution but also how it can be customised to make sure you get exactly the information that you need to make decisions in a format that is easy to use in reports and presentations to decision makers and those in charge of internet related budgets.
Other analytics solutions we have worked with include solutions from Intellitracker, Omniture, sclAnalytics & Webtrends.
If you would like more details about our web analytics services, please call us for an informal discussion or complete our enquiry form. Please note that we also run training courses on implementing and managing Google Analytics for those who have sufficient in-house resources to contemplate this option for their own organisation.
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