Web Analytics Consultancy

Metrea provides in-depth analysis of client statistics to clearly show how your site is performing, who is visiting, how often do they view pages and what they look at most. We rate the success of individual pages and advise on improvements and how best to optimize your site for the major search engines.

The UK market for web analytics grew 25% in 2007, from £56 million to an estimated £70 million according to E-Consultancy in their "Web Analytics Buyer's Guide"

The best known free web analytics solution at present is provided by Google. This can be implemented on your website in a matter of minutes without cost. They have published a number of case studies about how implementing their solution has helped a number of well known US companies and these can be viewed at www.google.com/analytics/case_studies.html. A unique piece of code is added to every page in your web site and as soon as those pages are published to the web, Google Analytics begins to track activity on your site. Within hours you will be able to view detailed reports about where visitors to your web presence come from and how they interact with your site.

Furthermore, as part of Google's collection of webmaster tools this solution integrates closely with Google Adwords for those keen to drive high levels of traffic to their site or particular pages within their site. Some of the other extremely useful tools found in Google Analytics include:

Trend Analysis
Compare time periods and date ranges

Funnel Visualisation
Which pages lead to goal conversions and where do people exit your site.

Site Overlay
Discover which hyperlinks and menu options in your site are the most popular. This is a fantastic tool when you are thinking about redesigning your site and navigation options.

Custom Dashboards
Putting the information a member of the management team needs together on one page is one of the best ways of ensuring people get the information they need delivered quickly in an understandable format.

We recognize that your particular needs may be very different to the needs of another client and as a result when we implement an analytics solution for your web presence we will ensure you understand the full power of your chosen solution and how it can be customised. As a result you will get the information you need to make decisions in a format that is easy to use.

Other analytics solutions we have worked with include solutions from Omniture, sclAnalytics & Webtrends.

If you would like more details about our web analytics consultancy services, please call us for an informal discussion or complete our enquiry form. Please note that we also run training courses on Google Analytics for those who have sufficient in-house resources to contemplate this option for their own organisation.