Web analytics
We provide in-depth web traffic statistics analysis to separate real data from noise in finding out how your website is performing. Who's visiting, how often and what do they look at? Where do they enter and leave the site and how did they get there in the first place? Using web analytics, we can rate the success of individual pages and advise on how to improve them and the performance of the site overall.
Search engine optimisation
22 million people in the UK use Google on a daily basis to search for information on products, goods and services. In fact, 83% of those researched in 2006 use the web for research purposes and a staggering 65% buy online on a regular basis. The Search Engine Optimisation [SEO] process is therefore an important part of creating or updating any organisation's web site. Ensuring your site ranks in the first page of organic results will have a major impact on the number of people visiting it and subsequently the number of enquiries you can expect or the value of goods & services you can expect to sell online.
The most cost-effective way to optimise your site is to choose an expert with a track record that demonstrates their ability. Metrea can achieve results quickly and will flag problems with content on pages from your site that may be having a negative impact on your position in organic search results.
Pay per click campaigns
Pay Per Click (PPC) advertising is immediate, cost-effective, measurable and suitable for business of all sizes in almost every sector. For companies who need to drive web traffic to their site in the short to medium term, PPC campaigns may be the best answer, as they can be extremely cost-effective. It doesn't matter about the size of your organisation as this is an arena where small companies and large multi-nationals can compete on a level playing field.
Metrea can research PPC campaigns for your organisation and advise on the keywords and phrases that will work for your business. We can implement a PPC campaign on your behalf, based on an agreed budget over a specified period of time.
E-Business Planning
At Metrea we listen to why you want to create a new web site or overhaul an existing one. Either represents a major commitment and a skilled assessment of budgets and timescales is a must-have to ensure an appropriate return on your investment.
The directors of Metrea have been helping organisations in the UK, Europe and North America to get the most from their web sites for over a decade. The rapidly changing nature of the internet is something we continually focus on; we have access to information and analysis which can play an important part in shaping your e-decisions.
Specification
With a long track record of delivering online applications, we are very well placed to help you draw up specifications for the technical delivery of your business idea. This essential if you are to obtain meaningful comparative quotations for building functionally complex online offerings. We are experienced in turning business ideas into workable online business models and defining appropriate budgetary guidelines.
Project management
As well as scoping, modelling and specifying a project, we are also able to offer project management, as part of your team; ensuring budgets, deadlines and outcomes stay on track during development.
|
