Google Analytics Training
We offer individuals & groups the opportunity to learn how to implement, manage and make the best use of Google Analytics on their web site(s). Our training courses are designed for individuals and small groups to ensure each delegate gets the one-on-one support they need to make the most of the tuition and feel they can ask as many questions as they need.
Courses can either be held in our training facility in Sheffield or, if preferred, at your own premises to remove the cost of delegate travel which makes the day even more cost-effective for you as an organisation.
PLEASE NOTE: Participants on our Google Analytics Training Courses receive a copy of "Google Analytics Third Edition"by Jerri Ledford, Joe Teixeira & Mary E. Tyler. On courses where there is more than one delegate from a single organisation alternative books will be issued to those individuals such as "Web Analytics - An Hour a Day" by Avinash Kaushik, "Web Analytics 2.0" by Avinash Kaushik, "Advanced Web Metrics with Google Analytics" by Brian Clifton or "Cult of Analytics" by Steve Jackson.
Every course run by Metrea is tailored to the specific needs of the participants. Delegates will be contacted prior to the course to determine their level of familiarity with Google Analytics and what areas they would like to concentrate on during their training. As a result, course content will vary from session to session but the typical course outline below highlights areas that attendees should expect to be covered during any Google Analytics training course:
Introduction
Goal setting for session
Key Performance Indicators
How Google Analytics works
The installation procedure
Creating new & alternative profiles
Granting access to other users
Google Analytics tracking code
User management
Tracking online activities
Tracking entry points
Tracking exit links
Enabing e-commerce tracking
Bespoke Configuration
Goals and funnel paths
Data filters |
Dashboards
Where are my visitors coming from?
What are they doing on the site?
Report manipulation
Ad hoc filtering
Date management and comparison
Sharing reports
Custom reports
Visitor Segmentation
Using the results
Goals and funnels paths
Customer journeys
Web design parameters
Geo location
Further useful information |
For three months following the course every delegate is encouraged to contact Robert via email if they have any questions or need assistance with Google Analytics or any of their data. Metrea will also contact delegates from previous courses whenever Google releases significant updates to the Analytics solution to assist them with the new features anddiscover how to maximise the benefits from them.
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