Google Adwords Training
We offer individuals & groups the opportunity to learn how to plan, implement and manage Google Adwords campaign(s) for their own web site(s). Our training is ally suited to small groups of between four and eight people which ensures each individual gets the one-on-one support they need to make the most of the training.
Courses can either be held in our board room training facility in Sheffield or, if preferred, on-site at your own premises removing the cost of delegates travelling to the training and making the day even more cost-effective for you as an organisation.
 PLEASE NOTE: Every participant on our Google Adwords Course receives a copy of "Adwords for Dummies" by Howie Jacobson.
On courses where there is more than one delegate from a single organisation alternative books will be issued to those individuals such as "Google Adwords that Work" by Jon Smith or "Google Advertising A-Z" from BottleTreeBooks.
Every Google Adwords training session is tailored to the specific needs of the participants who are registered. They will each be contacted prior to the course to determine what they already know about Google Adwords and what areas they would like to concentrate on during the day of training. As a result of this, course content will vary but the typical course outline below highlights areas that attendees should expect to be covered during any Google Adwords training session:
Introduction
Purpose of the course
Key Performance Indicators
Introducing Google Adwords
Creating an account
Campaign Setup & Admin
The Adwords Editor
Writing Great Adverts
The title line
Lines 2 & 3
The right URL to display
Keywords
Choosing & organising
What type of keyword match
Negative keywords
Brand names
Competitors
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When & Where to Show Ads
Amending hours
Selecting locations
Landing Pages
Building pages that work
A/B Testing of Landing Pages
Installing the A/B Testing code
Tracking Conversions
Understanding the reports
Installing conversion code
Reducing campaign costs
Webmaster Tools
How can these help
Other useful resources |
For the first three months following the course every delegate is encouraged to contact the trainer via email if they have any questions or need any assistance with Google Adwords or the Adwords Editor. Metrea will also make contact with course alumni as soon as Google makes any major changes to their Adwords solution or related software solutions.
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