Salesforce Customer Relationship Management
CRM is defined by Bligh, Philip & Turk in "CRM Unplugged - releasing CRM's strategic value" as a customer-centric business strategy with the goal of maximizing profitability, revenue and customer satisfaction.
Today, there are numerous solutions [Microsoft, Oracle, Sage, Salesforce, SAP, etc] on the market that enable organisations to support this function of their business by capturing, storing and analysing information on their customers, partners, vendors and suppliers. These solutions need to be integrated as part of any organisations goal to establish and maintain a customer-centric strategy.
 CRM solutions differ wildly from one another in terms of functionality, scaleability and the way in which they are implemented. The solution Metrea recommends most often to small and medium sized businesses is the solution from Salesforce.com - this is a highly scaleable on-demand internet solution that was founded in 1999 and has its European HQ in Dublin, Eire.
Salesforce is accessed over the internet on-demand by staff members and is easily customized to suit any organisation's particular needs. With a five user licence at just over £400 per annum this is often the cheapest and most effective solution for any company seeking to implement CRM quickly and effectively into their organisation. Metrea helps these organisations to understand the sales, customer service & support and marketing benefits of adopting a CRM solution such as Salesforce.
We have assisted organisations in both the UK and Canada to make the most of Salesforce.com and would be delighted to offer an independent appraisal to any organisation about the benefits a CRM system such as Salesforce might bring and the likely costs.
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