Useful Articles, Whitepapers & Blogs
Metrea Ltd is planning to release a series of articles on web analytics and search engine optimisation. Setting aside one hour each day to develop your skills in this area can have a dramatic impact on where your web site ranks with the major search engines and how easy it is to find using both basic and more advanced search techniques.
We will also post links to whitepapers and articles of interest authored by other organisations and individuals whenever possible. On these occasions a new browser window will open and on certain occasions you may need to leave contact details before you are able to download the article, presentation or whitepaper in question.
3rd Party Whitepapers
16th February 2008 - Brian Clifton [the author of Advanced Web Metrics blog] has released a web analytics whitepaper on "Increasing accuracy for online business growth" which is available to download as a PDF from here.
24th July 2007 - Web Analytics Demystified have published an excellent whitepaper discussing "The problem with Free Analytics". This can be downloaded as a PDF document by visiting their site.
Useful Blogs
Occam's Razor - by Avinash Kaushik, winner of the 2008 SEMMY Award
WebAnalyticsDemystified - by Eric T. Peterson
Google Analytics Blog - The official blog provided by Google Analytics
Web Analytics Association Blog - A US centric blog for practitioners, vendors & consultants
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