Metrea
Web Analytics | SEO | Internet Marketing
DEBT ADVISORY LINE
Voted the Debt Management Company of the Year in 2008 & 2009, Debt Advisory Line asked Metrea Ltd to assist them with Web Analytics, Search Engine Optimisation, Search Engine Marketing and a strategy to make the best use of the latest trend towards using social media to engage with both potential and existing clients.
Robert Prior from Metrea worked to ensure that their web sites all had the Google Analytics tracking code correctly installed and that each site was optimised for the major search engines to avoid paying for traffic from Pay Per Click initiatives when good page and site optimisation strategies would reduce the spend on PPC campaigns.
The Sir Keith Park Memorial Campaign
During the Battle of Britain, Sir Keith Park commanded the Royal Air Force 11 Group Fighter Command. Metrea were delighted to assist the Campaign Director and those funding the campaign with web analytics, the creation & maintenance of a database of interested individuals & supporters and the production of e-newsletters, print material and media creation.
From November 2009 through to May 2010 a temporary statue was located on the Fourth Plinth in Trafalgar Square and from 15th September 2010 a permanent statue will be unveiled in Waterloo Place in London close to New Zealand House. According to Lord Tedder GCB, Marshal of the Royal Air Force, 1947 “if any one man won the Battle of Britain, he did”.
Sheffield Hallam University
Sheffield Hallam University engaged with Metrea Ltd to provide Google analytics training to marketing staff in many of the faculty / school teams.
Of particular importance was ensuring that overseas visitors to their site saw the correct information as flagged by printed advertisements in the national print media. Staff needed to measure the number of conversions on different goals to establish whether they were achieving a reasonable return on their marketing investment.
As with all training courses run by metrea Ltd every delegate was able to contact us in the months after the training for further assistance and each delegate received a published book on how to get the most out of Google Analytics.
Qualifications and Curriculum Development Agency
The Agency contacted Metrea back in 2008 to train a number of the web creation and maintenance team in how to implement and use Google Analytics following the decision by senior management not to renew their agreement with a paid for analytics solutions vendor.
The training took place at their London offices with delegates receiving post-training support on an as-required basis. They subsequently decided to substantially overhaul their online presence and Metrea was asked to provide consultancy services to ensure this new site reflected the usage patterns and areas of interest that had been identified through the analytics. It was also essential for them to confirm that there would be no interruption to their analytics data once the new site was published.
Lincoln Racecourse Regeneration Company Ltd
The Lincoln Act of 1985 enshrined racing on the West Common in the City of Lincoln on a long disused course that had for generations staged the Lincoln Handicap. The Lincoln Racecourse Trust and Lincoln Racecourse Regeneration Company Ltd put forward a draft document to Lincoln City Council at the end of 2009 asking for a Heads of Terms Lease to explore the possibility of returning professional flat racing to the Carholme Course.
The LRRC web site & all online information and promotion was handled by Robert Prior of Metrea who knew many of the senior figures on the Trust’s board and who believed that the positive economic impact this project might have would aid the great City of Lincoln. Unfortunately, in August 2010 the Council decided not to pursue this idea any further.
Greenpeace UK
In mid 2007 Greenpeace UK asked Metrea to provide Google Analytics training to its online team based in London. With thousands of visitors to their site and spikes in traffic at times when environmental issues comes to the forefront of the national and global media’s attention they were extremely keen to better understand how they could improve visitor engagement levels and ascertain the number of returning visitors and whether / how that percentage could be increased.
Greenpeace in the UK continue to use Google Analytics to this day to assist their web development team and Metrea are delighted to have played a small role in this. Their ability to investigate, expose and confront environmental abuse by governments and organisations around the globe is vital for the future of our planet.
